CureRate - Creative Direction, Icon design and Illustrations

The Curerate project entailed the creative direction of an innovative, first-of-its-kind recommendation platform specifically tailored for individuals living with chronic conditions. The platform aims to address the unique needs of this demographic by providing personalized product and service recommendations that contribute to improving their quality of life.
Client
CureRate
Year
2020
Ongoing
Services
Creative Direction, Icon Design, Illustrations
  1. Creative Direction: Directed the creative vision for the CureRate platform, focusing on a compelling visual language that would resonate with the target audience. Ensured that the platform's aesthetics were aligned with its mission to enhance the lives of people with chronic conditions.
  2. Icon Design: Crafted unique, visually engaging, and easy-to-understand icons for the platform. Each icon was designed to clearly represent different categories of products and services, making it easier for users to navigate the platform and find what they need.
  3. Illustrations: Designed and produced a series of illustrations for each category within the platform. These illustrations added a personal and relatable touch, enhancing user engagement and making the platform more visually appealing.